Van Leeuwen Debuts Fro-Yo + $1 Fro-Yo Offer
Van Leeuwen Ice Cream - the NYC-born, nationally beloved brand known for its cult-favorite dairy and vegan ice cream made with only good ingredients - is bringing something new to Connecticut. Beginning Thursday, August 13 guests can enjoy Van Leeuwen's signature Frozen Yogurt at the brand's Greenwich location, with the offering expanding to other CT stores in the coming months.
To celebrate, guests can enjoy $1 small frozen yogurt (toppings not included) from 2–5 p.m. on launch day (August 13). Made with organic A2 Bulgarian yogurt and premium ingredients, Van Leeuwen Frozen Yogurt will launch with four flavors: Tart, Matcha, Passion Fruit, and Coconut. Guests can enjoy flavors individually or swirled together and customize their cups with a variety of toppings, including: Pistachio Kataifi, Passion Fruit, Fresh Strawberries, Fresh Blueberries, Mochi, Chocolate Curls, Chocolate Hazelnut Sauce, Brownie Pieces, Cookie Dough, Biscoff Cookie Crumble and Peanut Butter Cups.
Ben Van Leeuwen, co-founder of Van Leeuwen Ice Cream, said: “Frozen yogurt should taste great. We wanted to make one the same way we approach everything else - with really good ingredients. Launching it in Greenwich feels especially meaningful because it's where Pete and I first got our start, and we're excited to share something new with the community that inspired us.”
Co-founders Ben and Pete Van Leeuwen are Greenwich natives and whose ice cream journey began in town back in 2002. The brothers rented a Good Humor truck and drove it all around Greenwich for two summers. With the money he made, Ben went backpacking around Asia and Europe, and found himself most excited by the food he discovered and the revelation that good food was more accessible in other parts of the world. His travels inspired the idea for an ice cream truck serving good ice cream. Not long after, Ben, Pete and Laura O’Neill launched Van Leeuwen in the form of a yellow scoop truck on the streets of NYC in 2008. Its French-style ice cream (made with more than double the amount of egg yolks as standard ice cream) quickly gained a loyal following, and Van Leeuwen has since expanded to 100+ storefronts as well as grocery stores across the country.
Van Leeuwen officially debuted frozen yogurt in March at its NoHo scoop shop and has launched it at select stores across the U.S.
