Michael Irvin & Carlos "El Pibe" Valderrama Take Over Wynwood for Hard Rock Bet
Two of sport's most iconic figures are coming to Wynwood. Hard Rock Bet is bringing together Michael Irvin, Pro Football Hall of Famer and three-time Super Bowl Champion, and Carlos "El Pibe" Valderrama, legendary former captain of the Colombian National Team and one of the most recognizable soccer players in history, for a one-day venue takeover of La Sandwicherie — transforming the beloved Miami landmark into the Hard Rock Bet Super Sub Shop.
The two legends will take over the counter and hand out free World Cup-inspired sandwiches to fans from 12:00–6:00 p.m. on Wednesday, June 24.
The activation coincides with Hard Rock Bet's "Super Sub" promotion and celebrates Miami's standing as one of the premier host cities of the World Cup.
WHAT: Hard Rock Bet Super Sub Shop — a free, one-day World Cup fan activation featuring:
• Michael Irvin and Carlos “El Pibe” Valderrama greeting fans and passing out Super Subs
• FREE limited-edition, World Cup-inspired specialty sandwiches
• DJ, party bus, and giveaways including Hard Rock Bet merchandise
WHEN: Wednesday, June 24, 2026 12:00–6:00 p.m.
• 12:00 p.m. Event begins; free Super Sub distribution starts, Carlos "El Pibe" Valderrama begins serving subs
• 12:30 p.m. Carlos "El Pibe" Valderrama available to media
• 2:00 p.m. Michael Irvin begins serving subs
• 2:45 p.m. Michael Irvin available to media
• 6:00 p.m. Event concludes
WHERE: La Sandwicherie Wynwood 169 NW 23rd Street, Unit 102 Miami, FL 33127
*street parking available
WHO:
• Michael Irvin — Pro Football Hall of Famer, three-time Super Bowl Champion, Dallas Cowboys legend
Carlos "El Pibe" Valderrama — Colombian National Team icon, one of the most recognizable figures in the history of international soccer
