Burrito Express Launches “Sipp” Lemonade NIL Deal with ASU Sun Devil Kyson Brown NOW AVAILABLE

Burrito Express is pleased to announce its latest Name, Image and Likeness (NIL) deal with Arizona State University Sun Devil running back Kyson Brown that is unlike others the local burrito joint has done in the past. This time, Brown, whose nickname is “Sipp” has his own product with Burrito Express—Sipp Lemonade. The beverage is locally sourced from an Arizona State University alum and the label art, which will feature Brown’s picture, is being developed by local artist Juan Valles. The ASU running back will receive a portion of each lemonade sold at all locations with the potential for a bonus when a certain threshold of sales is met. This is the 15th NIL deal Burrito Express has formed with an ASU athlete. Sipp Lemonade is currently available at four Burrito Express locations, with a fifth in the works (listed below). It could potentially be available at Burrito Express Fast and Fresh Circle K locations in the future as well. For more about Burrito Express, visit https://theburritoexpress.com.

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