LEGO Star Wars SMART Play Adventures come to life at Chicago Target
On April 12, the LEGO Group and Target are teaming up to bring an immersive LEGO® Star WarsTM SMART PlayTM experience to life for Chicago guests to celebrate the launch of the LEGO Group’s highly anticipated SMART Play technology.
Chicago residents are invited to visit the Target store at 2656 North Elston Avenue on Sunday, April 12 between 10am-5pm, to be among the first to experience the new innovative technology with a LEGO SMART Play Adventures pop-up in the parking lot that brings the action and adventure of LEGO® Star WarsTM SMART PlayTM sets into a life-size, hands-on experience.
Guests will step into an immersive world filled with hands-on play and exciting giveaways, becoming the hero of their own journey as they choose their path to save the day.
In-store, guests can experience and shop the new SMART Brick technology firsthand, with build stations and live demonstrations.
